The Senior Team Alignment Process (STAP) is our proven methodology for assisting clients in accomplishing these critical objectives. Successfully implemented in a wide range of companies, STAP is designed to accomplish the following:

Build a Strategic Business Framework
In our experience, most organizations lack a clear, simply stated strategic roadmap for understanding and guiding the business. We work with the Senior Team to develop a handful of key organizational objectives, each with a tangible measure. To help achieve the objectives, the team creates a set of overarching strategies and then fills these strategic "buckets" with long-term and short-term initiatives. This one-page document, which we call the Strategic Business Framework, becomes the Senior Team's blueprint for successful execution.

Engage the Organization
In developing the Strategic Business Framework, Senior Team members cannot sequester themselves while the enterprise awaits its marching orders. Rather, they must repeatedly test their ideas in the organization — facilitating discussions, collecting feedback and revising the strategy. Through this iterative process, the team produces a cohesive, compelling Framework that fits the business — as well as a cadre of engaged employees who are eager to implement the plans that they had a role in determining.

Drive the Senior Team to High Performance
STAP is built on a proven platform that compels the Senior Team to surface and resolve its issues — to operate with a very high degree of explicitness, which enhances teamwork. Drawing on our extensive global experience, Brimstone coaches both the team and the individual leaders on improving their collective and personal performance.