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Aligning Organizations: The Foundation of Performance

Aligning Organizations: The Foundation of Performance

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“Putting off efforts to address alignment is a mistake, because alignment is a catalyst for speed and the cornerstone for growth. It accelerates decision-making, enhances employee engagement, customer satisfaction and sales, and ultimately it drives performance and profitability.”

Aligning Organizations: The Foundation of Performance

Truly aligned organizations have a competitive advantage in today's fast-paced, global marketplace. Their customers are more satisfied customers and their employees more deeply engaged. What’s more, their leaders have the ability to make decisions that result in better results for the entire organization.

So why aren't all organizations aligned? Because achieving alignment is messy and complex work that requires difficult conversations and even more difficult decisions. Maintaining alignment over the long run is equally difficult. Shifting internal and external realities make alignment a constantly moving target.

Bob Weiler and Bob Marcus, founders of Brimstone Consulting Group, have put alignment theory into practice during their years leading companies and consulting with top executives. In Aligning Organizations: The Foundation of Performance, they lay out seven steps that leaders can take to gain–and sustain–alignment.

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Aligning Organizations: The Foundation of Performance

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