Starting at the Top
Organizational change must be owned at the top and begin at the top; senior leaders must demonstrate commitment to change through their words and their actions.

Driving Dialogue
Driving change requires communication that is genuine, steady and multi-directional; leaders must establish a candid, consistent dialogue with the organization.

Attaining Alignment
To achieve alignment, team members must be explicit about expectations, create collective accountability, and work through conflict, openly and constructively.