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The Upside of a Downturn

The Upside of a Downturn

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“A downturn presents an opportunity to build into the culture of your organization the mindset and discipline of continuous improvement, operating efficiency and cost control.”

The Upside of a Downturn

Given the scale of the worst-in-a-generation financial downturn, it's no surprise that corporate leaders are ready to return to their defensive crouch at the first signs of instability. In an economic crisis, triage is the first order of business and leaders must be ready to implement rapid cost-cutting initiatives to address short-term cash needs.

While quick decisions are often necessary in a rapidly changing economic landscape, the focus on delivering immediate results can prevent business leaders from calmly assessing their current situation, how the competitive landscape is changing, and how the strengths and weaknesses of their organization are changing in this new context.

By carefully considering the complete set of factors, companies can identify long-term strategic and operation opportunities that others may miss during the inevitable recovery. In this whitepaper, Bob Marcus and Bob Weiler, founders of Brimstone Consulting Group, outline five key strategies that can help any business, large or small, weather a financial downturn.

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The Upside of a Downturn

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