Deb FriedmanSenior Partner
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Deb Friedman

Deb Friedman is an executive coach who develops purpose driven leaders so that they can navigate change with greater clarity, confidence, and impact. Her clients include corporate executives and team leaders seeking to develop their leadership competencies to inspire, align, and serve teams – and deliver breakthrough results – amid change and uncertainty. Deb has worked effectively with clients in a variety of industries including tourism, media, education, retail, finance, law, technology, and the non-profit sector. 

Deb is a former executive at National Geographic and The Walt Disney Company, a graduate of Georgetown University’s Leadership Coaching program, and an ACC-certified coach with the International Coaching Federation. During her 15-year tenure at National Geographic, Deb established innovative and transformative travel programs for curious people. She held leadership positions in program management and business development, and successfully led teams through considerable organizational change brought about by two major corporate acquisitions. 

In her coaching process, Deb draws on three key areas of expertise: her leadership experience working in complex organizational systems, her ability to develop deep and resonant relationships with growth-minded leaders, and her commitment to the core coaching competencies: deep listening, powerful inquiry to evoke awareness, and facilitating goal setting and the designing of action plans to achieve those goals. 

Deb has worked with clients in companies such as Starbucks, McKinsey, Goldman Sachs, National Geographic, Comcast, UN Foundation, and PayPal. 


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